Founded in 1997, The Strategic Agency is a leading sports and lifestyle marketing agency with expertise in sponsorship, experiential, and promotional marketing. From concept to execution, we develop integrated campaigns that command attention, impact behavior and inspire engagement.
Bringing consumers closer to brands. Taking brands places they’ve never been.
IT’S NOT ABOUT WHERE YOU’VE BEEN
IT’S ABOUT WHERE YOU’RE GOING.
From exploration to evaluation, we follow a process that keeps us on track, while bringing your brand farther, higher, faster, louder than it’s ever been. Our results-driven methodology is based on four core principles that help to deliver successful execution, every step of the way.
Our journey begins with a full exploration and discovery of your brand. We dig deep into the who, what, where, when, why and how of your brand and of your brand’s consumer. What makes them tick. What gets them going. What makes them want more.
These days it’s not just about looking good, it’s about developing engaging platforms that create emotional connections with consumers. Whether we want them to do something, share something or create something; it’s our job to figure out where they are, what they’re doing and how we can bring them closer to your brand.
Now it’s time to explore the possibilities. Whether that means developing an integrated campaign for a client, finding the right association or event to match them up with or recommending the best strategic partnerships to help bring bold new ideas to life; we deliver the opportunities that help amplify brands - taking them places they’ve never been.
From start to finish, we pride ourselves on providing the highest level of service and execution across all facets of our business. Upon program implementation, we begin measuring results, tracking ROI and evaluating what works, what doesn’t and what we can do to optimize performance.
Bringing your brand higher, faster & LOUDER than it’s ever been.
In this world of instant everything; agility, foresight and innovation are key to creating and executing marketing programs that mean something to our clients and more importantly, to the consumers who actively and willingly participate in their journeys.
Take your brand places it’s never been by taking advantage of our full suite of integrated marketing services.
We utilize a variety of proprietary and customizable tools to help meet the needs of our clients’ businesses and platforms. Particularly useful in our Sponsorship practice, these tools are integral to successful marketing campaigns.
It’s about great marketing.
—and great results.
We work with some of the biggest brands in the industry to take them places they’ve never been.
It all started with our passion for sport. From breathtaking victories to heartbreaking losses, fans live and die for their teams. That unfaltering devotion, pure elation and immense pride are just some of the emotions that we wanted to help brands tap into.
First known as the Strategic Sports Group, we developed and executed sports sponsorship opportunities for a variety of clients; steadily growing into one of the most respected firms in the industry. And as we grew, so did our scope of work. Entertainment and lifestyle brands wanted us to create similar emotional connections with their customers.
Today our clients know us as The Strategic Agency.
As an independent agency we have the freedom to do what we want, when we want, the agility to make things happen at a moment’s notice and the know-how to connect our clients with some of the biggest happenings in sports, music and entertainment.
Let's Get Going
Find out how The Strategic Agency can help you go farther, reach higher, achieve better.
800 3rd Avenue
New York, NY 10022