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Want to talk strategy? Contact Us Today.
212-869-3003info@thestrategicagency.com

Our Agency

Founded in 1997, The Strategic Agency is a leading sports and lifestyle marketing agency with expertise in sponsorship, experiential, and promotional marketing. From concept to execution, we develop integrated campaigns that command attention, impact behavior and inspire engagement.

Bringing consumers closer to brands. Taking brands places they’ve never been.

Taking Brands Places

Hertz
Case Study
Hertz: Corporate Combine
The drive to succeed. Read More »

IT’S NOT ABOUT WHERE YOU’VE BEEN

IT’S ABOUT WHERE YOU’RE GOING.

Our Process

It's About

CHANGING THE GAME.

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From exploration to evaluation, we follow a process that keeps us on track, while bringing your brand farther, higher, faster, louder than it’s ever been. Our results-driven methodology is based on four core principles that help to deliver successful execution, every step of the way.

Taking Brands Places

casestudy-constellation_img_text
Case Study
Constellation: Pro Team Partnerships
Powering game day. Read More »

The Strategic Agency Pillars

I
Insights

Our journey begins with a full exploration and discovery of your brand. We dig deep into the who, what, where, when, why and how of your brand and of your brand’s consumer. What makes them tick. What gets them going. What makes them want more.

II
Connections

These days it’s not just about looking good, it’s about developing engaging platforms that create emotional connections with consumers. Whether we want them to do something, share something or create something; it’s our job to figure out where they are, what they’re doing and how we can bring them closer to your brand.

III
Possibilities

Now it’s time to explore the possibilities. Whether that means developing an integrated campaign for a client, finding the right association or event to match them up with or recommending the best strategic partnerships to help bring bold new ideas to life; we deliver the opportunities that help amplify brands - taking them places they’ve never been.

IV
Performance

From start to finish, we pride ourselves on providing the highest level of service and execution across all facets of our business. Upon program implementation, we begin measuring results, tracking ROI and evaluating what works, what doesn’t and what we can do to optimize performance.

Bringing your brand higher, faster & LOUDER than it’s ever been.

Our Expertise

IT’S NOT ABOUT MEETING YOUR GOALS. IT’S ABOUT EXCEEDING YOUR EXPECTATIONS.

In this world of instant everything; agility, foresight and innovation are key to creating and executing marketing programs that mean something to our clients and more importantly, to the consumers who actively and willingly participate in their journeys.

Taking Brands Places

New York Life
Case Study
New York Life and The Little League World Series
Helping Keep Good Going through Baseball’s Youth on an International Stage. Read More »

Take your brand places it’s never been by taking advantage of our full suite of integrated marketing services.

Our Integrated Capabilities Include

  • Strategy & Ideation
  • Measurement & Evaluation
  • Sponsorship Marketing
  • Experiential & Event Marketing
  • Promotional Marketing
  • Digital Strategy
  • Contract Negotiation
  • ROI Analysis
  • Hospitality Management
  • Social Media

The Tools We Use Along the Way

We utilize a variety of proprietary and customizable tools to help meet the needs of our clients’ businesses and platforms. Particularly useful in our Sponsorship practice, these tools are integral to successful marketing campaigns.

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Sponsorship Maximizer
A negotiating 50pt ‘checklist’ tool that ensures our clients get the most of their sponsorship opportunities.
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Sponsor Spy™
Customized and trackable app-based analytics that helps a client identify key business drivers and weight them against a sponsorship’s benefits. The Sponsor Spy will enable you to optimize key brand investments.
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Scorecard
An digital dashboard that analyzes qualitative and quantitative marketing data to produce a numeric value ROI of a client’s sponsorship investment.
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Consumer Engagement Matrix
A visual model that helps bring our conceptual ideas to life by showcasing how consumers will connect, converse, create and amplify your brand throughout the course of our engagement platform.
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Digital Integration
A proven 4-step process designed to help bring brands to life in the digital space. Through Strategy, Visual Design, Development and Launch/Monitoring; we can help brands create digitally engaging experiences that work within an existing platform or stand alone to extend brand presence.

Taking Brands Places

casestudy-blue
Case Study
Labatt Blue: Pond Hockey
Here’s to hockey fans everywhere. Read More »

It’s about great marketing.

and great results.

Clients & Case Studies
Taking Brands Places

icon-markerLabatt Blue: Pond Hockey
Here’s to hockey fans everywhere.
Read More
icon-markerLipton: Train Concert
Satisfying consumers' thirst for natural music.
Read More
icon-markerNew York Life: Little League World Series
Keeping Good Going.
Read More
icon-markerConstellation: Pro Team Partnerships
Powering Game Day.
Read More
case_studies-beer
icon-markerHertz: Corporate Combine
The drive to succeed. A C-level worthy experience.
Read More
icon-markerBass: Rolling Stone Magazine Concert Series
Reach for Greatness – and taste it too.
Read More
icon-markerStarter: NBA, NCAA, and MLB Sponsorships
Starter never stops.
Read More
icon-markerStella Artois: Sundance Film Festival
Stella in the spotlight.
Read More
On Target with Strategic

We work with some of the biggest brands in the industry to take them places they’ve never been.

News

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Our Team

IT’S ABOUT THE LOVE OF THE GAME.

It all started with our passion for sport. From breathtaking victories to heartbreaking losses, fans live and die for their teams. That unfaltering devotion, pure elation and immense pride are just some of the emotions that we wanted to help brands tap into.

First known as the Strategic Sports Group, we developed and executed sports sponsorship opportunities for a variety of clients; steadily growing into one of the most respected firms in the industry. And as we grew, so did our scope of work. Entertainment and lifestyle brands wanted us to create similar emotional connections with their customers.

Today our clients know us as The Strategic Agency.

As an independent agency we have the freedom to do what we want, when we want, the agility to make things happen at a moment’s notice and the know-how to connect our clients with some of the biggest happenings in sports, music and entertainment.

Taking Brands Places

Case Study
Lipton: Train Concert
Satisfying consumers' thrist for natural music. Read More »

Let's Get Going

The Strategic Agency.
Taking You Places You've Never Been.

Contact Us

TAKE YOUR BRAND PLACES IT’S NEVER BEEN

Find out how The Strategic Agency can help you go farther, reach higher, achieve better.

70 W 36th Street
10th Floor
New York, New York 10018
tel: 212-869-3003
email: info@thestrategicagency.com

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places it's never been.

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